Leader of the media measurement market in Russia


Handling of negativity in social media

Moderation of posts and comments, working with bloggers and opinion leaders.

Promotion of groups and blogs

We create and promote e-groups in social networking services, as well as provide content for them following recommendations produced.

Key message dissemination support

Recommendations on the channels and methods best be used to spread key messages, newsbreaks in the social media and blogosphere.


Content creation and monitoring, integration of social media venues between each other and with the official website.

Case studies

  • Media monitoring and analysis 2017. A one-time project.
    • A targeted survey into media effects of an incident
    • Domestic and international media monitoring
    • Detailed analytical reports
    • The case study won the «Silver Archer 2017» award

    Promobot is a Perm-based hi-tech company that manufactures and sells the first absolutely autonomous service robots of original design. Established in 2013, the company performs studies under the grant support from the SKOLKOVO foundation.

    Ex Libris team conducted a large-scale one-time survey into the company’s media coverage. For BOOM Communications, Promobot’s PR agency, and Ex Libris, the key task of the study was the picture of the real media effect of an unusual incident: The unplanned runaway of a Promobot robot from a test facility in Perm, Russia. The study resulted in a report with comprehensive data on media outreach, sentiment, geographical distribution of the coverage and several other metrics, including integral media activity indicators, which helped Promobot measure the effect of the event on its business.

  • Media monitoring and analysis 2015 – present time
    • Daily monitoring of mass media, blogs, and social media
    • Developing and monitoring KPIs for the company’s PR department
    • Recommendations on PR strategy adjustment and carrying-out of stand-alone campaigns
    • Topical case studies

    PJSC VimpelCom offers integrated mobile and fixed-line telephony services, international and national communication, data transfer, telematic services, and Internet access under the Beeline trademark in almost all regions of Russia and six countries of the CIS; it is one of “The Big Three” mobile operators in Russia.


    Ex Libris Agency provides comprehensive media measurement support to the Beeline brand. We have designed the KPI framework for the company employees and measure it along with other metrics on a regular basis. On top of that, a suite of products for monitoring the social media space has been designed (including general reviews, thematic community efficiency, reviews of recommended platforms, socio-demographical analysis, monitoring studies, and dashboards).

  • Media monitoring and analysis 2016 – present time
    • Daily monitoring of mass media, blogs, and social media
    • Instant alerts
    • Delivering daily digests and media reviews
    • Unique PR efficiency evaluation system

    Rostec is a leading state-owned corporation consisting of over 700 businesses with nine holding companies in the defense industry and six in the civil sector shaped so far, as well as 32 direct-controlled organizations

    Ex Libris provides daily digests and reviews covering Russian and international media, monitors the coverage focusing on important events in the industry and negative reports and sending instant alerts; it also makes analytical reports to assess qualitative parameters of the brand media presence. Additionally, a customized super-flexible and easily tuned PR efficiency evaluation framework has been prepared.

  • Media monitoring and analysis 2009 – 2014
    • Daily blog and social media monitoring
    • Instant alerts
    • Regular analytical reports assessing PR efficiency
    • Topical case studies

    Rusnano is a state-controlled corporation established in 2007 to promote nanotechnologies. The company’s key business is investing in privately-owned projects to create new nanotechnology production.

    Ex Libris team prepared a suite of solutions that allowed building a framework to assess the media coverage and arrange daily efforts in order to spot exposures and risks for the company reputation. Ex Libris and RUSNANO jointly worked to respond to posts in the blogosphere, looked for solutions in ambiguous problematic aspects and discussed them, and were also engaged in numerous off-the-schedule one-time research tasks.

  • Territory Branding 2007-2009
    • City’s media coverage
    • Audit of the current communications strategy
    • Media planning and city’s media positioning guidelines for the municipal administration
    • Participation in the development of the city’s long-term PR strategy

    In 2007, Oleg Kuvshinnikov, the Mayor of Cherepovets, hired Ex Libris to conduct a large-scale media research to review the city’s branding program and draw up a set of guidelines to work out a successful communications strategy. The research provided the city administration with a clear overview of the mistakes made in the development and implementation of the previous strategy, as well as specific recommendations on how to avoid them in future and what issues the officials should double-down on to make full use of the available resources in tackling municipal tasks.

  • Media monitoring and analysis 2008 – present time
    • Daily TV, print and online media monitoring
    • Competitor activity monitoring
    • Tracking key industry events
    • Weekly analytical reports

    EuroChem is a Russian chemical company and a leading mineral fertilizer manufacturer in the country.

    Ex Libris provides daily local and national media monitoring covering the company and its rivals’ business, as well as key industry events. An analytical report is prepared on a weekly basis to cover the highlights of a week and including statistical data as well as a summary of newsbreaks. On top of that, we hold additional analytical research upon request.

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