Leader of the media measurement market in Russia

Мониторинг СМИ и медиааналитика

We are more solid than separate databases and services

Having access to all key media databases, we offer clients the widest possible coverage of the
traditional and social media, including non-Russian ones. Control and processing of query
results and media analysis calculations are always done by trained experts. Our in-house
translation division is brought in when dealing with foreign media, so we are capable of
implementing projects of any complexity and scale.

 

We are cleare
and faster

Present-day data visualization. We deliver media digests and analytical reports in any formats
and via any channels, from the interactive PowerBi tool to Flipboard and Telegram on mobile
devices, and everything in between. We make monitoring reports of any formats based on the
needs of the customer.

We know
how to listen

We develop transparent and flexible methods of assessing communications for each client. We
render monitoring and analytical services in line with the customer’s project specifications and
with due account of industry specifics and other peculiarities, while delivering our products in
formats that are convenient for the customer. There are no restrictions on the set of indices or
indicators taken into account, with all the calculations being fully transparent.

Ex Libris clients

Case studies

  • Media monitoring and analysis 2017. A one-time project.
    • A targeted survey into media effects of an incident
    • Domestic and international media monitoring
    • Detailed analytical reports
    • The case study won the «Silver Archer 2017» award

    Promobot is a Perm-based hi-tech company that manufactures and sells the first absolutely autonomous service robots of original design. Established in 2013, the company performs studies under the grant support from the SKOLKOVO foundation.

    Ex Libris team conducted a large-scale one-time survey into the company’s media coverage. For BOOM Communications, Promobot’s PR agency, and Ex Libris, the key task of the study was the picture of the real media effect of an unusual incident: The unplanned runaway of a Promobot robot from a test facility in Perm, Russia. The study resulted in a report with comprehensive data on media outreach, sentiment, geographical distribution of the coverage and several other metrics, including integral media activity indicators, which helped Promobot measure the effect of the event on its business.

    Кейс Promobot
  • Media monitoring and analysis 2015 – present time
    • Daily monitoring of mass media, blogs, and social media
    • Developing and monitoring KPIs for the company’s PR department
    • Recommendations on PR strategy adjustment and carrying-out of stand-alone campaigns
    • Topical case studies

    PJSC VimpelCom offers integrated mobile and fixed-line telephony services, international and national communication, data transfer, telematic services, and Internet access under the Beeline trademark in almost all regions of Russia and six countries of the CIS; it is one of “The Big Three” mobile operators in Russia.

     

    Ex Libris Agency provides comprehensive media measurement support to the Beeline brand. We have designed the KPI framework for the company employees and measure it along with other metrics on a regular basis. On top of that, a suite of products for monitoring the social media space has been designed (including general reviews, thematic community efficiency, reviews of recommended platforms, socio-demographical analysis, monitoring studies, and dashboards).

    Кейс PJSC VimpelCom
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Hybrid media analysis

Automated tools
Expert analytics

Industry contribution

Евгений Ларинов
Evgeniy Larionov

Ex Libris founder

  • Head of AMEC College & Education Working Group

  • Head of AKOS PR KPI Working Group

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