- Industry evolution
Hybrid media analysis
Why choose us? One of the products\services that we offer our clients is full-cycle media measurement, which is performed using machine mining of mentions of specified words and the automatic calculation of standard metrics, but also includes an individual study of our Customer’s communications. Our indisputable advantage is our hybrid approach that involves the use of both automated tools and analytics done by human experts in each research. The primary database of mentions by keywords is created automatically using the most powerful monitoring software solutions available on the market. We have access to all leading media and social media databases (MLG, Integrum, Public.Ru, Opoint Technology, LexisNexis, PressDisplay, and Moreover), which empowers us to ensure maximum coverage of the media reviews. We also use our proprietary software solutions to track posts in the social media that are not spotted by other monitoring systems. After the data is mined it always gets double-checked by a specialist, who assesses the quality, accuracy, and relevance of computer-based monitoring results. The job is being done by media measurement professionals, who are able to input optimal queries to the database and deliver paperwork that is reader-friendly. Further, the database gets updated with manually picked up data through expert monitoring of target media in line with the requirements of the Customer, niche-specific outlets, glossy magazines, and other channels not covered by media databases. Ex Libris has its own scanning department, which processes printed sources that are not available in electronic databases. Thus, using the hybrid approach we provide media monitoring services based on terms of reference of any complexity. The results are displayed in dashboards and analytical reports containing extremely relevant and accurate information that meets the requirements of the TOR. Data visualization meeting up-to-date standards, which makes it easier to digest complex data, is one of our key competencies. By delivering reports to the customer via any channel of convenience, in any convenient format and at any intervals, we address the issue of providing an accessible and visual display of the work done by the PR department of a company.