Short Guide for Media Analysis
Open GuideTailored by the Media Research Agency Ex Libris under the aegis of the Association of Consultancies in the Field of Public Relations (AKOS), the Guide targets PR and media measurement practitioners, and is expected to teach market professionals about the cutting-edge measurement methods and help them pick KPIs for PR evaluation purposes.
The Guide covers and analyses the most relevant approaches to media measurement fine-tuned to work on the local media market. What’s particularly important is that the recommendations stem from Ex Libris’ experience, while the measurement methods and metrics comply with the international measurement standards.
