Branding strategy development
Tourist, social, and economic brand of a city or a region.
We help clients develop an effective branding strategy and give valuable recommendations after the research is done. Cities compete with each other for state funding, and the question of the tourist, social, and investment attractiveness of a territory arises quite often. In our opinion any branding initiative should include: research and analysis of the competitive environment, assessment of brand perception, concept formation, development of a communication message, visualization, promotion, and brand management.